A Girl's Gotta Be Free To be liberated from that moment in the mirror when she’s forced to let frizz win. When her unruly strands demand she pull her hair—and herself—back.

A girl’s gotta curl at the world. Wave at handsome strangers. Stick it to ‘em stick straight.

She’s got to unleash her fiercest locks and head out to turn heads. She can never be tied down. Never pinned up.

Never pull back

She's spent 127 years in a bun

For more than a century, the ultimate symbol of freedom has been locking away her luscious waves and letting frizz win. It’s time she gained
true style independence.

  • Learn how to get the fierce, frizz-free looks from our Lady Liberty video with John Frieda® Expert Stylist Caile Noble.

  • Elevated Waves
  • Touchably Smooth Spirals
  • Salon Smooth Blowout
  • Show'em your sleek side


    Get it’s-my-world-you’re-just-living-in-it curls with our NEW Dream Curls® Shampoo and Conditioner. These ultra moisturizing formulas smooth and deeply hydrate dry strands, defining and enhancing your curls for instantly easier styling.

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  • Show'em your sleek side

    Show ‘em your sleek side

    Curl it up, shake it out, and go shake things up. Powered by the heat of your styling tools, Go Curlier™ Heat-Activated Spray defines, tightens, and smoothes your spirals for up to 48 hours, which is plenty of time to take over.

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  • Original

    Let The Power go to your head

    Style any way you want, any day you want. Our Original 6 Effects™ Serum instantly locks down frizz and transforms dry, brittle hair, so you can turn your best locks loose.

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  • Extra Strength

    Take command of your strands

    Our award-winning Extra Strength 6 Effects™ + Serum tames even the toughest tresses, instantly eliminating chronic frizz and repelling humidity. So you can finally cut the ties, hide the holders, and take on the world hair first.

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  • Start out Strong

    Start out strong

    Don’t wait to annihilate frizz. Start fighting it in the shower with our Smooth Start® Shampoo and Conditioner. These repairing formulas eliminate frizz at the core, so you’ll be ready to go curly, wavy, or even stick straight—just as long as you go for it.

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  • Show'em your sleek side


    Put your healthiest hair out there with our NEW Nourishing Oil Elixir. Blended with Argan Oil, this lightweight formula has a heavy list of benefits, infusing strands and blocking frizz for exceptional salon softness, smoothness, and shine. So you and your ‘do can do just about anything.

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  • Expert Finish

    Show'em your sleek side

    Before you run out to run the world, put the finishing touch on your style with our Expert Finish™ Polishing Serum. It adds shine and makes sure nothing—not even frizz, humidity, or flyaways—gets in your way.

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